Dear VAR, We’re Through.
If VARs aren’t talking Cloud with their customers, it doesn’t mean their customers aren’t talking about it. In a recent LinkedIn post, Shane Zide of CDW Cloud Portfolio shares a clever anecdote of the customer/VAR breakup over the cloud. And it’s heartbreaking. Well, at first that is.
The entire script takes place on a luxurious fishing boat floating in the majesty of the Gulf of Mexico – a picturesque scene with the VAR taking the role of the dashing, ruggedly handsome captain. It all falls apart once the customer starts to explain that they won’t be refreshing their data centers. Our VAR/captain doesn’t take it very well, and who could blame him?