Recently, Microsoft Partner Sales Executive, Justin Slagle, wrote a great article with a simple message: “You should stop pitching Office 365!” No, Justin has not gone rogue. He is trying to teach his partners a valuable lesson about differentiation. Office 365 has become a household name among businesses small and large and enjoys a dominant position in the market. On the surface this seems like a good thing for Microsoft partners but this actually creates several problems for resellers:

ESG Research Results: 2020 Managed Services Landscape
With business models transforming, MSPs must adapt to stay viable. That's why they’re placing strategic bets on outsourced services, security, and software more than ever before. According to Enterprise Strategy Group (ESG), “MSPs now have strong vendor preferences...