News flash: margins are under severe pressure, and that will continue—as will new competitors each day. Think about it…that’s why RMM and PSA tools came about for the traditional MSP. It was to provide automation, helping to lower costs and preserve margins. Now take that to the next level x10. With everything XaaS you’ll need more automation tools and processes, and different skill sets. Think not just automation for migration but also MRR services where you’ll get that lucrative recurring revenue. Especially high margin recurring revenue if automated. Oh, and yes, your automation helps provide increased value to the customer.
I’m about as paranoid as you can get—long live “only the paranoid survive.” Knowing that there are as many as thousands of competitors (many that don’t even exist yet) there isn’t a moment that goes by where I don’t think about how I can differentiate my business and create LTV. I believe that in today’s tech world, one thing that is a “must-do” is being a sponge and learning. I spend countless hours a week reading, watching, and listening to industry news, and most importantly, listing to my clients—because there’s no better way to differentiate yourself than paying attention.
This post appeared previously on the SBT Partners blog.