New White Paper: Revenue Beyond MRR
Long-term customer relationships provide a steady stream of MRR (monthly recurring revenue) to your firm. But if you’re simply relying on the modest revenue from Microsoft 365 subscriptions, you’re leaving a lot of money on the table. You might also be doing more work than you should be if you’re out looking for new customers when you could be maximizing the relationships you already have.
BitTitan has compiled information about ways you can expand services and add value that customers are happy to pay for – by making their lives easier and their businesses more productive, secure, and profitable. Our brand new white paper, Revenue Beyond MRR, is a comprehensive guide for growth-minded IT service providers seeking to build valuable, mutually beneficial relationships with their customers.
Build Revenue and Customer Happiness
If you’re just looking at Microsoft 365 subscriptions as a source of “easy money,” you’re ignoring a whole lot of opportunity. Because once businesses find a trusted IT partner, they’re often eager to find out what else they can do for them. Responding with the right kind of services and expertise can turn customers into loyalists and even fans. Our guide includes ideas for:
Additional monthly revenue sources. Customers who prefer to focus on their business rather than their network will gladly consider a contract that provides additional management, optimization, support, and reporting. In fact, some services you offer could provide customers with net savings in other areas.
Planning services. Value-Added Resellers (VARs) have started charging for services they once gave away for free. That’s because they’re offering real value and expertise, and customers can see the benefits of having their network structured properly from the start.
Employee adoption and transition. When you offer programs to support the adoption of new technologies, customers will see the benefit in better productivity, creativity, and employee morale. These services can span from transition planning to customization services that help employees get the most out of technology platforms.
Proactive recommendations. Looking out for your customers also means looking into their future. By understanding their business, you can recommend solutions that help them achieve their goals. Proactively offering services based on a customer’s specific needs means they don’t have to look elsewhere for answers.
Migration services. A customer may find they need to migrate data based on business restructuring, or a recommendation from you and your team. Whenever a migration is needed, you want to be the partner who can make it happen. Find out how you can build a migration practice around MigrationWiz and capture additional revenue when data needs to be moved.
Our guide to increasing value beyond MRR will give you a lot of ideas for expanding your offerings and retaining happy customers. The white paper also includes financial models that will help you understand the impact of added service offerings.
Making a plan to increase monthly recurring revenue can be seen as simply a way to get more out of customers. In reality it should be designed as a win-win. Your firm can benefit financially by offering services customers need – whether or not they know they need them. And your team is able to increase value and customer satisfaction, which makes their jobs more fulfilling as well.
Read the complete white paper for all the details and let us know how we can help you set up your migration service offerings.
