Show Me the Money
Today, Solution Providers make their money providing their own intellectual property (IP), services and products they have developed themselves for repeated resale to many different customers. This IP may consist of software applications, but more often it comes in the form of best practices, scripts, useful segments of code, and other tools all meant to help effectively manage an IT environment. This is especially important in the Azure environment, where effective management makes the difference between an adequate deployment and a brilliant one.
If you think that the monthly recurring revenue (MRR) coming from the actual Azure subscription and consumption of Azure services is the primary generator of income, think again.
Every Azure service comes in the form of a virtual machine (VM), which appears as a server to users and operators, complete with scalable processors, memory, storage, and the software needed to run it. The operating system running on that VM, the workloads and applications, the network connection to it, the security provisions, the data backup, redundancy, and literally everything else about that server must be designed and deployed before it can ever be managed. Each of those steps creates substantial revenue for Microsoft Azure partners, and then you get to the MRR from ongoing services and support.
That’s where the rainbow leads. That’s where the real money is – up front, during, and after the subscription sale. That’s why there’s such a gold rush to the blue skies of Azure.
The Complete Azure MSP
Many customers ask how they’re going to manage their IT environment once they move to Azure. The answer should be you.
Once their data center is shuttered, the customer’s dynamics change. It’s harder to justify a large staff to manage something that’s no longer there. In fact, it becomes easy to demonstrate that Azure is more cost-effectively managed by an expert external partner than by expensive headcount. Beyond simply keeping Azure operating, you have the opportunity to accelerate their innovation, move them up the IT maturity model faster, and dramatically increase their bottom line.
This is why we’re introducing The Complete MSP, to help keep you ahead of the curve on the latest advancements in Azure management techniques, tools, and best practices. To focus your attention on the latest new developments coming from Microsoft on the Azure platform, and to help you hasten the evolution of your customers’ solutions.
Please contribute your comments and questions below to expand the discussion. Your real-world, front-line experience is the most valuable perspective of all.
Images: iStock, Build Azure