Now consider: cloud technology has granted similar conveniences through easy anywhere, anytime access of data, with greater security and a better price tag than traditional on-prem maintenance. As our own Rocco Seyboth, VP of product and marketing, noted in the article, “born-in-the-cloud” MSPs are already capitalizing on this cloud revolution, while the established SMB-focused MSPs face challenges in pulling up the anchor from their traditional business model and steering toward new waters. Worse off are the providers with rolled-up pants, waiting for the flood—until they’re “forced” to migrate their customers to the cloud.
Why would any MSP wait?
While the benefits of the cloud are obvious, the right solutions to help MSPs build their end-to-end cloud business are less so; the challenges extend beyond just “sluggishness in presenting cloud alternatives” to customers, as the article suggests. A modern managed services model still has to start with a sale—and most MSPs are IT providers at heart whose strength is not in sales and marketing.
In tomorrow’s follow-up blog, we’ll talk about how MSPs can ready their sales crew to claim more business in the cloud!