While G Suite continues to serve as a worthy alternative to Office 365, Google does not have a concrete answer for Microsoft’s Teams platform. Changes have come to Google Hangouts, sure, but it still comes short of providing a true alternative to what is a red-hot collaboration platform opportunity.
According to a report initially published by The Information, Google is preparing to introduce a new mobile application that integrates different Google products such as Gmail and Drive into a single interface. Verge author Nick Statt observes this could be a play to gain more market share among enterprise customers who are eyeing other platforms in this space like Slack or Teams.
Our take: a good next step for the G Suite team, which has been fairly quiet over the last year (aside from some motions in distribution channels and partner program updates). In order for this to really take off at the enterprise level, however, we see the development of a desktop or browser-based application as a crucial step to compete with the likes of Teams. This could also bring changes to how customers migrate information to or away from G Suite.
More Google news, this time around top-tier support to address the needs of its largest enterprise customers. Benefits here include “consistency to the support plans for GCP and G Suite” and to help fill the support gap outside of the Technical Account Management (TAM) program. CRN has more on this story here.