The BitTitan Blog for Service Providers
What obstacles do value-added resellers, IT solution providers and managed service providers face? The old profit pools are shrinking, and if you’re a leading channel company you are under pressure to sustain your blended gross margin objectives. Over the years,...
If your customers are happy, it doesn’t matter whether you use the term customer satisfaction or customer loyalty to explain how they feel about your company, right? Not necessarily. These terms are often used interchangeably and they really shouldn’t be. Here’s why....
It is traumatic to lose what once was, a loved one, a cherished pet or that great pair of blue jeans. It’s an undesired change in our lives. Many VARs, IT Solution Providers (ITSPs) and Managed Service Providers (MSPs) are grappling with how to deal with the grief of...
The increasing demand for cloud services is forcing value-added resellers (VARs) and solution providers to assess their current business models and the services they provide to their clientele. Many times, that leads to talk of becoming a new kind of VAR or a "Hybrid...
Does a modern MSP have to think like a SaaS ISV? Modern MSPs are almost never SaaS ISVs! How does/must a SaaS ISV think?
Many of the old profit pools are shrinking, and if you’re a leading channel company you are under immense pressure to sustain your blended gross margin objectives. Over the years, you’ve become very adept at holding your operating expenses (OPEX) in check, and you’ve...
There's no substitute for data. A lack of information about an industry, customers, competitors, or even their own organization leaves businesses navigating in the dark - a place none survive for long. As the industry leader in multi-workload migration software,...
Artificial Intelligence (AI) has transformed the way businesses operate, and will continue to do so. This is especially true when it comes to marketing and customer retention practices. For BoomTrain’s Tara Thomas, not only is AI changing the fundamental ways...
It’s a twelve 12-month journey to become a solid cloud service provider… With Public Cloud spend accelerating to $216B by 2020, the urgency level is rising for value added resellers (VARs), IT Solution Providers (ITSPs), and managed service providers (MSPs) to add...
As an entrepreneur and former head of marketing at a SaaS startup that sold to one of the country’s leading MSPs, I understand the challenges of growing a technology start-up. Lack of time, financial or human resources, and expertise often cause the marketing function...
