Part 5: Deciding on the Right System
Read Part 5 in full here.
A well-oiled Customer Relationship Management (CRM) system can save your marketing team money by increasing efficiency. But it’s not just about finding the right tool. There is a more crucial message here: “Poor sales and marketing alignment makes it too easy for leads to be lost or marked as dead.”
This is where process is key—not just developing the process, but communicating it well. A successful bridge between marketing and sales ensures more leads are qualified and handed off without your business missing out on any opportunities.
Part 6: Creating Useful Content
Read Part 6 in full here.
Good content strategy goes beyond creating lots of content. In fact, it’s better to have fewer, targeted pieces than a massive library of information. It’s not entirely about readability or relevance, either; you need to be sure the right people are accessing the right content and hearing the messages meant for them.
When it comes to promotion strategy, you don’t always need to focus on paid efforts. There are plenty of ways to get creative and increase the reach and readership of your content without paid promotions. Sometimes this means exploring multiple channels and thinking creatively about how to recycle the same message in various formats and outlets.
In lockstep with a modern sales and marketing strategy, you’ll want to optimize your cost of customer acquisition. This is crucial for building recurring revenue for your business. Learn more about that here.
If you missed our recap of Saher’s first three articles, check it out now!